Icon's latest restomod is a 1950 Chevrolet Thriftmaster pickup truck

Icon is perhaps best known for its meticulous Toyota Land Cruiser restomods, but the Los Angeles-based company works with plenty of other vehicles. Its latest build is a 1950 Chevrolet Thriftmaster pickup truck that, in typical Icon fashion, retains its classic style but gets modern upgrades as well.

Christened an “Old School Edition,” the truck has a General Motors-sourced LS3 6.2-liter V-8 in place of its original inline-6. The small-block V-8 produces 430 horsepower while meeting current California emissions standards. It’s coupled to a 4L85-E automatic transmission, with gear changes done through the original column shifter.

Icon also gave the truck independent front and rear suspension, improving handling while preserving some load-hauling capability, according to the company. Brembo disc brakes will likely prove more effective than the stock 1950s-era drums.

Thanks to a previous career as a farm truck, the Thriftmaster required significant restoration work. The truck now wears a two-tone paint scheme, with an African teak bed. The interior sports saddle leather upholstery with green suede piping to match the exterior.

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Icon 1950 Chevrolet Thriftmaster pickup Truck

Icon 1950 Chevrolet Thriftmaster pickup Truck

The dashboard is stock, but it incorporates a Bluetooth-based audio system, with a digital sound processor controlled through era-appropriate knobs. Icon also added a modern air-conditioning system.

This isn’t Icon’s first pickup build. Earlier this year, the company unveiled a restomodded 1970 Ford F-100 with a modern Coyote 5.0-liter V-8. Other past Icon projects include everything from a 1958 Rolls-Royce Silver Cloud to a 1949 Mercury coupe with a Tesla powertrain.


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