Ford trademarks Rattler name

Ford on June 28 applied for trademark protection for the “Rattler” name with the United States Patent and Trademark Office.

The move doesn’t necessarily guarantee Ford will launch a vehicle bearing Rattler as part or all of its name, as automakers often trademark names simply to protect them in case of a future need, but CarBuzz seems to think that Rattler could point to a new variant of the 2022 Ford Maverick compact pickup—one aimed at off-roaders.

The term rattler can refer to rattlesnakes, an animal that conjures up images of harsh desert terrain. A potential Maverick Rattler serving as a little brother to the F-150 Raptor and upcoming Ranger Raptor is sure to find some fans.

2022 Ford Maverick

2022 Ford Maverick

The car-derived Maverick was only revealed in June and is due at dealerships in late 2021. It will initially be offered with usual Ford pickup trim levels including the FX4 off-road trim, but it’s a safe bet Ford will eventually add new variants.

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The Maverick will have two powertrains on offer at launch. The base option is a hybrid setup featuring a 2.5-liter inline-4 as its internal-combustion component. The setup is good for 191 hp and 155 lb-ft of torque. Buyers seeking more power will be able to opt for a 2.0-liter turbocharged inline-4 rated at 250 hp and 277 lb-ft.

Ford has been busy with its trademark filing. We also learned in June that the Blue Oval renewed its trademark for “Splash,” a name previously used for a performance-oriented Ranger variant in the 1990s. There’s a redesigned Ranger just around the corner, and perhaps it will revive the Ranger Splash.

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